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During my trip to D.C. I decided to visit the neighboring state of Virginia while I was nearby. I took the metro from D.C. first to Arlington, VA, visited the famous National Cemetary, and then took the train further in to visit the Pentagon.
While exploring, I decided to take a break at a Starbucks, and while on my way there, I walked past an Amazon Fresh Supermarket. Until then, I had no idea that Amazon even had a supermarket. Much less any physical stores. My curiosity got the better of me, and I walked in to investigate.
The first thing I noticed were several turnstiles with a scanner next to them with a sign requesting you to present your QR code for your prime account. Looking around, I saw a few of the employees, walked over, and questioned them about how many locations they had and how this supermarket worked.
They told me that amazon prime members can shop here by scanning their QR code, picking up what they need, adding it to their cart, and scanning the same code to leave the store, sans cashier interaction. I was intrigued and made it my business to try it out for myself when I returned home.
I visited the one in Paramus, NJ, to glean a first hand shopper experience from it. I pulled into the mall's outdoor parking lot and excitedly walked in. I saw several turnstiles with a QR code scanner and one entrance at the end that allowed you to walk in without scanning anything.
I grabbed a cart walked in through the bigger gate, picked up a loaf of french bread, and when I finally pulled up my QR code, walked back to the turnstile and scanned it. I was told by the store associate, in order to use the the store's technology; I had to first put the bread back, then scan the code so the technology can "sense" what I picked up around the store and add it to my account. I did that and continued shopping.
While walking through the aisles, I saw an array of products that were priced similarly to what you would see in Shoprite, Target, and Wholefoods. Some items were cheaper, while some were more expensive, and while I picked up some much-needed household items, I looked up and saw the multitude of camera's stacked next to each other, descending from the ceiling, all over the store.
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The next hour was spent browsing through each aisle and surveying everything they had in that store. To my surprise, I enjoyed how they had an Amazon package return center at the back of the store. It's where you go to return any item's you've ordered from Amazon.com. It's a nice little added convenience to your shopping experience.
I walked over to that counter to return some shoes and noticed a section that had a computer for you to sign into with a "palm-reader" next to it. I was met with intrigue and suspicion over this item, because while an avid tech enthusiast, I do have my reservations about how far I'm willing to go with Biometric devices. This same device was also available at the exits so you can scan your palms or your QR code to leave the store.
Overall my experience was a pleasant one. The ease of shopping, how easily the items were found and they had sturdy reusable bags at the end caps of the aisle, with two different types of shopping carts. One was a regular cart and the other was a computerized cart that scans all of your items as you put it into your cart and adds that item to your account.
Despite the novelty of being able to walk in and out of the store without using cash or stopping by a cashier, this location had cashiers available to help with your purchases if needed. If you decide to shop there and glean your own experience, here's what to watch out for:
- Don't pick up anything you don't plan on buying because if you don't want it, you might get charged for it. The sensors are triggered on what you pick up, but not always on what you put back.
- Easy to over shop. Some items are really cheap while others are more expensive than target and shoprite. I guess it balances out.
- You can't return just any amazon ordered package as it depends on if amazon shipped it from their warehouse or if it came from outside their delivery jurisdiction. As was the case with my shoes. I was so annoyed that I had to make another stop to the UPS store to drop it off.
- When you finish shopping and leave the store you are sent a receipt to your e-mail detailing your purchases, the cost and total number of each item. You have three hours to make adjustments, dispute costs, make refund request for items you've picked up/ returned and the total amount of items overall.
- Amazon Fresh and Amazon Go are two different stores. One is a supermarket grocery store similar to stop and shop and wholefoods, while the other is similar to a 7-11 store. Check out the differences here: Amazon Go/Fresh
Have you had a chance yet to visit these stores? If so, leave a comment below and let me know your experience. If you'd like to see for yourself what the hype is all about, click here for a free trial of Amazon Prime and take a look.